The worldwide CRM market is expected to be worth $36.5 billion by the end of 2017, predicts Gartner. Not only that CRM is growing faster than any other enterprise software; but the way it is being used is also changing fast. As a marketer, you can expect some new and exciting CRM trends in 2017. These include faster adoption of mobile CRM and cloud-based CRM systems. Being aware of the upcoming trends will help you make the most of this essential sales and marketing tool this year. So, here’s a look at some major CRM trends to watch in 2017.
Artificial Intelligence making inroads into CRM
Too much data is a common problem for most businesses using CRM today. The overwhelming data makes decision-making more difficult for managers. They often get confused between what to use and what not to use. Artificial Intelligence (Al) based CRM could provide a solution to this problem in 2017. The new technology, comprising of features such as machine learning and predictive analytics, will enable marketers to more accurately predict market trends and what type of products might rise to demand in the coming weeks or months. The Al-based CRM tools will do the prediction on the basis of certain parameters, such as buying history of customers, their shopping habits and demographic information.
Faster adoption of mobile CRM
The last year has already seen more and more businesses using mobile CRM apps like QuickDesk, which allow salespersons to manage their prospects on the go. The trend is likely to continue in 2017. In fact, mobile CRM is expected to come to the forefront in 2017. You can expect CRM tools with advanced features and extensions this year. The new and advanced CRM apps are likely to allow for faster data collection and more accurate analysis of the collected data. This will help improve the efficiency of sales process in 2017.
Increase in demand for simplified solutions
Businesses all over the world are now looking for simplified CRM software that can help them reach out to more prospects in less time. This trend is here to stay through 2017 and beyond, say experts. Simplified tools like QuickDesk are easy to implement and does not require you to spend a lot of time and money to train your team members on how to use it. In 2017, companies will increasingly look for improved user experience in their CRM system. For instance, if your CRM software allows you to access real-time customer data on one single dashboard, it would help your sales and marketing departments to make better-informed decisions. On the other hand, your customers will be able to communicate with your company through a single point of contact. This will help enhance your brand reputation and thus maximize your sales.
Vertical CRM to get more importance
2017 is likely to see growth of vertical CRM or industry-specific CRM solutions. Until recently, CRM has been a software category itself, but no further division of the category has been available. From 2017 onward, more and more industry-specific CRM software will be developed, predict experts.