Why Embracing Technology is Important for Customer...

Today, technology improves exposure and facilitates communication, especially in the business world. Technology is also dynamic; new inventions and updated versions of old technologies come along all the time. Users should, therefore, ensure they embrace the new technologies …

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Your Roadmap to Gaining Loyal Customers

Customer loyalty is essential to all businesses regardless of size. Successful organizations ensure that about 75% of its sales come from 20% of its existing customers, largely because it is cheaper to retain customers than to acquire new …

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How Social Media Influences Customer Retention

Social media is often thought of primarily as a tool for enhancing brand awareness. Many marketers use social media because it has limited barriers to entry and generally incurs lower costs than other media. It is useful for …

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Important Considerations when Implementing Your CR...

There is no doubt that an efficient Customer Relationship Management(CRM) system can provide your business with a long-term strategy to manage and engage your customer relationships, automate recurring tasks and ultimately enhance the number of conversions. However, to achieve …

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How to Ensure You Are Buying the Right CRM for You...

CRM systems can significantly improve customer relationships and give you an advantage over your competitors, making it is quite understandable if you rush into the procurement process without doing your homework. Nevertheless, you need to keep in mind …

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